Opening of a 4-star hotel in Bourg-en-Bresse: Inauguration

June 27, 2025 marked a new milestone in the Bourg-en-Bresse hotel landscape. In the presence of Jean-François Debat, Mayor of Bourg-en-Bresse and President of Grand Bourg Agglomération, local elected officials, representatives of the Otica and Eltia groups, and numerous institutional partners, the Hôtel& Panorama 360**** was officially inaugurated in the heart of the city. This new four-star establishment enhances Bourg-en-Bresse'stourism and eventsoffering, combining business and leisure stays.

🎉 Festive opening of Hôtel Panorama 360**** in Bourg-en-Bresse

From 5.30pm, guests were welcomed in the hotel lobby before taking part in a guided tour of the premises. The ribbon-cutting ceremony, held in front of the main entrance, symbolized the official opening of the establishment.

The evening continued on the SKYBAR 360 terrace, where guests enjoyed a cocktail reception while taking in the breathtaking view of the town and the Revermont, bathed in the golden light of the setting sun. It was in this exceptional setting that the official speeches were held.

👥 Vision, ambition and shared pride

The directors of the Otica group , Valéry Moret and Amaury Dérognat of the Eltia group, presented their vision for Panorama 360**** in Bourg-en-Bresse, emphasizing their desire to offer a top-of-the-range service and a unique customer experience.

Institutional speeches highlighted the strategic impact of this project. Jean-François Debat and Arlette Morel, President of the Bourg-en-Bresse Destination Tourist Office, emphasized the establishment's contribution to the city's image and appeal, as a showcase for local tourism.

Damien Abad, President of Ain Tourisme, praised the initiative for its ability to attract a wide range of customers on a regional and even national scale. In the same vein, Jean Deguerry, President of the Conseil départemental de l'Ain, praised a structuring project that creates value for the region. Finally, Jérôme Buisson, Member of Parliament for the 4ᵉ constituency of Ain, emphasized Panorama 360's role in the upscale positioning of Burg's hotel offering.

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🏛️ An exceptional establishment in the heart of the city

Located at 22 rue Gustave Léger, this 4-star hotel is the latest addition to Bourg-en-Bresse's high-quality hotel offering. The fruit of the expertise of the Otica group, already renowned for its similar concept in Mâcon, the Panorama 360 perfectly embodies the alliance between tradition and modernity.

The hotel offers 70 spacious, bright rooms, designed to provide optimum comfort for both business travelers and tourists in search of authenticity. Each space has been designed to combine contemporary elegance with the warmth of the Bresse welcome.

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